- This is where you start off in the beginning. You can build houses and shops here.
- You can't collect these, but you can earn money from them. If a villager is holding one, you can pop it (by tapping it) to earn 40 coins; if you pay careful attention you'll see a villager let go of one from time to time (usually when they enter a house) and if you pop it at this time you will earn 100 coins. Popping the balloons attached to the Toy Shop will not get you anything; a new balloon is simply blown up in its place automatically. The balloons can come in the shape of a monster (?) or a normal one in various colors.